Tackling Customer Dissatisfaction

Experience is everything. That’s my sermon when speaking to crowds in the community about how to increase profitability and decrease attrition. When I visit brands and have a great experience, I run Twitter and tweet about it. To that same philosophy, I run toTwitter and tweet about negative experiences as…

The Power of User-generated Content

According to most research, millennials spend nearly three to four hours looking at user generated content. User generated content can include social media posts, blogs, pictures, video and more. User-generated content is now becoming more prominent than traditional media like radio, television and newspapers. What’s even more interesting is according…

What’s Your Survey Strategy?

Marketing experts, retention specialist, customer experience gurus, company executives, and everyone in-between finds the customer’s voice an important element to their strategic planning. Many marketing professionals will develop a full strategy around the importance of conducting surveys. Survey marketing is an essential component to your retention marketing strategy. Having customers…