Purchasing Power Starts with Millennials

We hear all the jokes about millennial’s laziness in the workplace and entitlement attitude. Even I’ve discussed it here on multiple occasions. Truth is not all millennials are the devil and many are lending hand in making this world a better place. More shocking for retailers is millennials are now…

Managing Millennials: Help me now…

I was driving home the other day contemplating a challenge a friend of mine was having in her current organization. She works for a small company of about fifty employees and was hired onto a management team of about eight people. She’s the only millennial on the management team and…

Broadcast Marketing to One-on-One Marketing

Marketing experts were in a frenzy when the social media boom happened. Immediately, there was a new medium available for marketing that could allow them to broadcast to large groups in a relatively cost-efficient way. Millennials led the charge on broadcasting everything, and as marketers targeted millennials, they already were…

Hiring Millennial Leaders

Business owners and today’s business leaders fear the worse, “who will lead my organization in ten or twenty years?” It can’t be these lazy workforce millennials we’re getting today.” Its true millennials are different. During the interview, they immediately ask about vacation time, flex time, and their desire to climb…