Elements of a Marketing Strategy

[caption id="attachment_168" align="aligncenter" width="300"] marketing strategy[/caption] I get asked quite frequently, “What goes into a marketing strategy?” It’s very difficult to answer this question because of the many variables associated to an industry. Every industry has elements of marketing that might be required in a marketing strategy. I could take…

The Heart of the Customer

Have you ever cried during a Publix commercial? I’m man enough to admit I've become teary-eyed during a commercial or two. The emotional feelings and connection I feel towards those brands are significant. I think to myself, “I’m glad I support those brands” or “I should really start shopping there.”…

Truth in Marketing

Oxymoron right? Truth in marketing. Our job as marketers is to fabricate the truth, make it seem bigger than it is, and sell. We are hired to put butts in the seats, move merchandise, and increase revenue. But with all that, where are our morals compromised? How far is too…

What is influence?

Do you remember the first time you had influence over someone? It’s a human nature attribute to desire power. That’s why American society has adopted social media so well because it desires personal praise. We want to be acknowledged constantly and social media permits that. As parents, you remember the…