Is Mystery Shopping Dead?

I’ll be the first to admit, I thought Mystery Shopping was dead. Not because I had any analytical data but because I remember the rigorous process of the mystery shopping experience when I was in sales at Verizon Wireless. As reps, we were quick to identify the mystery shopper because…

The Heart of the Customer

Have you ever cried during a Publix commercial? I’m man enough to admit I've become teary-eyed during a commercial or two. The emotional feelings and connection I feel towards those brands are significant. I think to myself, “I’m glad I support those brands” or “I should really start shopping there.”…