Hiring Millennial Leaders

Business owners and today’s business leaders fear the worse, “who will lead my organization in ten or twenty years?” It can’t be these lazy workforce millennials we’re getting today.” Its true millennials are different. During the interview, they immediately ask about vacation time, flex time, and their desire to climb…

Elements of a Marketing Strategy

[caption id="attachment_168" align="aligncenter" width="300"] marketing strategy[/caption] I get asked quite frequently, “What goes into a marketing strategy?” It’s very difficult to answer this question because of the many variables associated to an industry. Every industry has elements of marketing that might be required in a marketing strategy. I could take…

Healthy Employees, Healthy Organization

That deep breathe of relief the moment your head hits the pillow. Another long day of navigating the events of work, family, and “stuff.” It’s exhausting. In today’s world, the day of life can be challenging. All people deal with an emotional roller coaster either professional or personally and it…

Breaking Bad: Leadership

That moment self-critics often consider the crossroads of choice where you have to make a decision on whether the path you're on is the correct path. For any individual that identifies themselves as leaders, this crossroad has happened in multiple instances of their personal and professional life. This past week,…

What’s Your Survey Strategy?

Marketing experts, retention specialist, customer experience gurus, company executives, and everyone in-between finds the customer’s voice an important element to their strategic planning. Many marketing professionals will develop a full strategy around the importance of conducting surveys. Survey marketing is an essential component to your retention marketing strategy. Having customers…