Is the Power of Social Media Gone?

Last month, during a conference, digital consultants were sharing the importance of generating leads through Twitter and LinkedIn. After an intellectual conversation about the importance of social media advertising and content, the question was still pending on people’s mind, what about Facebook? Facebook is still the largest social media site…

Purchasing Power Starts with Millennials

We hear all the jokes about millennial’s laziness in the workplace and entitlement attitude. Even I’ve discussed it here on multiple occasions. Truth is not all millennials are the devil and many are lending hand in making this world a better place. More shocking for retailers is millennials are now…

Broadcast Marketing to One-on-One Marketing

Marketing experts were in a frenzy when the social media boom happened. Immediately, there was a new medium available for marketing that could allow them to broadcast to large groups in a relatively cost-efficient way. Millennials led the charge on broadcasting everything, and as marketers targeted millennials, they already were…

The Power of User-generated Content

According to most research, millennials spend nearly three to four hours looking at user generated content. User generated content can include social media posts, blogs, pictures, video and more. User-generated content is now becoming more prominent than traditional media like radio, television and newspapers. What’s even more interesting is according…