Elements of a Marketing Strategy

[caption id="attachment_168" align="aligncenter" width="300"] marketing strategy[/caption] I get asked quite frequently, “What goes into a marketing strategy?” It’s very difficult to answer this question because of the many variables associated to an industry. Every industry has elements of marketing that might be required in a marketing strategy. I could take…

What’s Your Survey Strategy?

Marketing experts, retention specialist, customer experience gurus, company executives, and everyone in-between finds the customer’s voice an important element to their strategic planning. Many marketing professionals will develop a full strategy around the importance of conducting surveys. Survey marketing is an essential component to your retention marketing strategy. Having customers…

Organizational Trust: Moving Beyond the Job

I’ve always found our military to be one of the most interesting case studies when considering organizational architecture and success. The military goes against 95% of concepts I tend to accept as the future of organizational structures. However, there’s one aspect of the military I think goes beyond any organizational…