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Marketing… Values.

Posted on February 18, 2015
Category : Uncategorized

I just completed a 15-page paper on company culture and one of the topics that surround company culture is values. A company’s culture derives directly from the values of the ownership, management and its employees. In my paper, I discussed the difference between company culture today and years ago. Let’s face it, company culture has become a hype term to give a “good feeling” to employees and customers across many different industries. I pointed out

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Seven Deadly Sins of Marketing

Posted on February 11, 2015
Category : Uncategorized

A couple years ago, marketing expert Seth Godin talked about the “7 Marketing Sins.” Considering we are focusing on marketing from a Christian perspective, I wanted to take his original blog post and expand upon it from a Christian perspective. Here’s the original blog post. Impatient… Seth Great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of

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50 Shades of Selling Christian Sex

Posted on February 07, 2015
Category : Uncategorized

“I walked towards him and slowly touched his lips against mine. The feeling of his touch is better than sweet wine. He slowly massages me as his smell makes me dose into a tranquil state. I trembled at his fragrance. His head lies between my breasts as he slowly touches my face.” The above paragraph is a paraphrase of Song of Solomon’s chapter one. The wife is engaging in a sexual encounter with her husband.

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Opt In Honesty

Posted on February 06, 2015
Category : email campaigns, Uncategorized

I find it interesting when marketers find the need to be dishonest. I’m not talking about dishonesty when promoting a product. I’m talking about purchasing email lists or adding people to a list so you can spam them about your product. The word “Opt-In” means a lot to me. When the consumer makes a decision to “Opt-In,” they are merely saying your product or company is trustworthy, not going to spam their inbox, and they

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Being a Christian in a Marketable World

Posted on February 03, 2015
Category : Uncategorized

I’ve been a marketer for over a decade now. As a strategist, I’ve seen the times change considerably. It’s harder to market an individual because each person is seen as many as 5,000 ads a day. As a marketer, how do we move through the mess and have a real conversation with our perspective customer? Buyers today expect genuine conversation when discussing a product. That’s how social media started. It was a place where friends

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