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According to most research, millennials spend nearly three to four hours looking at user generated content. User generated content can include social media posts, blogs, pictures, video and more. User-generated content is now becoming more prominent than traditional media like radio, television and newspapers. What’s even more interesting is according to most polls, 30% of millennials say they are influenced more by user-generated content created or curated by their peers than general media. Why have

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Is your job description fogging your ability to hire?

Posted on November 09, 2015
Category : Culture

Have you applied for a job your perfect for and never received an opportunity to interview? Did you sit around wondering how you didn’t even meet the criteria for an interview? You’re not alone. However, if you’re the hiring individual, are you missing out on the perfect individual to take your company to the next level? When a hiring manager posts a new position, it’s not uncommon for them to receive hundreds of resumes. Therefore,

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The Art of Intrapreneurship

Posted on November 02, 2015
Category : Culture

I have the bug. The entrepreneur bug that many business owners and serial entrepreneurs talk about. It’s the characteristics of someone always coming up with new ideas to start businesses. Businesses love when employees have that entrepreneurial spirit that brings new ideas into their business and continues to encourage creativity within their business environment. In 1978, Gifford Pinchot coined a term called, “Intrapreneurship” that Pinchot defines as “dreamers who do. Those who take hands-on responsibility

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Have you ever wondered why your not getting the impact or reach you hoped for once you hired your new digital marketing expert? John just received his bachelor’s in marketing from Hipster State University. He’s 24, grew up in the modern age, wears millennial clothes filled with skinny jeans and v-neck t-shirts. He even throws a blazer over his v-neck to show he can be cool and dress nicely. He’s the perfect fit to lead

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With new forms of media, it only makes sense that today’s average individual sees far more advertisements than someone living in the 1940s. While traditional mediums such as television, radio, and billboards still dominate the advertising space, digital advertising has increased significantly over time. These new forms of mediums include mobile advertising (perhaps through applications), websites, third party television applications and more. That’s why it should come to no surprise that we see far more

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A few weeks ago, I laid out a generic marketing plan all marketing professionals could use as an outline to be successful in marketing. There are a lot of variables when it comes to effective marketing in any size organization. However, many individuals question the reason why I put “Internal Marketing” in my marketing plan. Internal Marketing for years has been considered an after-thought. In fact, if you speak with any tenured marketing professionals, they

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