Balancing workplace relationships

Posted on March 10, 2017
Category : Business, Culture, leadership

Ten years ago I didn’t have to worry about whether it was appropriate to be friends with my boss. Whether it’s going out for drink after work or simply being “Facebook friends,” most of my bosses were much older than I and social media wasn’t the social conglomerate it is today. However, over the past five years, I’ve struggled to strike a balance on what’s considered appropriate when it comes to relationships in the workplace.

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Is the Power of Social Media Gone?

Posted on August 31, 2016
Category : Marketing, social media

Last month, during a conference, digital consultants were sharing the importance of generating leads through Twitter and LinkedIn. After an intellectual conversation about the importance of social media advertising and content, the question was still pending on people’s mind, what about Facebook? Facebook is still the largest social media site in the world and generates an abundance of daily traffic. But through ongoing and deliberate changes to the Facebook algorithm, user-generated content for business pages

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Experience is everything. That’s my sermon when speaking to crowds in the community about how to increase profitability and decrease attrition. When I visit brands and have a great experience, I run Twitter and tweet about it. To that same philosophy, I run toTwitter and tweet about negative experiences as well. I find satisfaction sharing with brands opportunities for improvement so they can learn from their mistakes and create a better purchasing opportunity for their

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Why the Customer is Not Always Right

Posted on May 10, 2016
Category : Business, Culture, leadership

There are moments in our careers where we can pinpoint a defining moment of where you learned something that could change the way you do things moving forever. I had one of these experiences when I was in retail sales for Verizon Wireless. I was standing with then, general manager, Sean, and he was dealing with an angry customer. Sean was a well-groomed, well-spoken individual with a military background that translated in the way he

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Is Mystery Shopping Dead?

Posted on April 27, 2016
Category : Business, retention marketing

I’ll be the first to admit, I thought Mystery Shopping was dead. Not because I had any analytical data but because I remember the rigorous process of the mystery shopping experience when I was in sales at Verizon Wireless. As reps, we were quick to identify the mystery shopper because they asked all the questions we prepared for in mock sales trainings. I continued to question the purpose of mystery shopping if the representative could

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I still find it amazing when I’m speaking with leadership of a business or organization about either joining their team or consulting their expectations to provide detailed plans on how I can revolutionize their organization and make some immediate changes for the better. I understand the urgency of moving your organization forward especially if you’re in the position of needing some immediate change. My answer is traditionally until I know and understand all the moving

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