Marketing Mania: How Politics Shifted the Art of Persuasion

Marketing Mania: How Politics Shifted the Art of Persuasion

Uncle Sam Horizontal SignWe’re in full election cycle right now and it seems as if candidates will say or do anything to get the nomination for their party. I’m a political guru. I know this is, but perhaps I should have as well. I love and hate politics all in the same day. I love the idea that individuals have the dedication to their country and ambition to do something only 44 people have done in the history of this great country. The knowledge the must have (or should have), the constant rallies, meetings, and townhalls, the press, and everything in-between, campaigning is hard. I commend any individual that has the willingness to become an open diary whether for good or bad. This is politics. I love it.

Too bad that’s not it. When you’re eyeing the highest office in America, it doesn’t come without scrutiny of your past. That’s when the nastiness of comments, attacks, and marketing takes place. (Finally he’s getting to marketing) When I started this blog one year ago, I focused on integrity and how Christians should conduct themselves when it comes to attracting and encouraging through marketing. Unfortunately, not everyone shares this same philosophy. Just last week, I was confronted with just how easy it is to use marketing to be dishonest or deceitful. I had someone ask me to send an email encouraging a campaign to correct a typo in a previous email I sent. I immediately recommended this was not the approach I wanted to take but just as in most request, I considered it. One of the challenges with national political campaigns is the candidates don’t always know what’s happening within their campaign. Even so, the individuals in charge of their campaigns should understand the integrity of the candidate and align their decisions with the decisions of what the candidate would make.

Over the last week, Presidential candidate, Senator Ted Cruz has been under extreme scrutiny regarding mailers sent to voters in Iowa claiming “Voter Violation.” This tactic was used in hopes to encourage (shame) Iowa’s voters into voting during the caucuses this evening. It listed their names and some of their neighbors names showing a grade for their past voting records. In all fairness, this is public records but the people of Iowa didn’t appreciate this deceitful marketing tactic.

It’s made me consider how far I would go in my political marketing. Full disclosure, I’m currently handling local marketing for a presidential candidate. There have been moments where I’ve considered tweeting something but refrained because of my allegiance to trustworthy marketing. I’m mindful of it and still fail. For my marketing friends out there, consider your integrity. Where is your line when it comes to marketing? Politics has demonstrated for even some of the most integrity filled candidates that crossing the marketing line is okay. Is it okay with you? Let me know.


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