Seven Deadly Sins of Marketing

A couple years ago, marketing expert Seth Godin talked about the “7 Marketing Sins.” Considering we are focusing on marketing from a Christian perspective, I wanted to take his original blog post and expand upon it from a Christian perspective. Here’s the original blog post.

Impatient…

Seth

Great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time.

Chris

I will be the first to admit, I rush ideas all the time. In fact, as early as today, I threw together a quick design with very little grammar checks and pushed it live because I was so excited to get the communication out. Most likely, I will complete this blog and get so excited I will publish it immediately. However, patience is a virtue or at least that’s what I’m told. I’ve even heard the bible having something to say about patience. In fact, “patience” is mentioned 34 times in just the New Testament alone. (NKJ Version) Patience may be the difference between an okay blog and a thought on how to make it better.

 

Selfish…

Seth

We have a choice, and if we sense that this is all about you, not us, our choice will be to go somewhere else.

Chris

I know I’m a very selfish marketer. When I produce something, I want everyone to reattach. When I post a Facebook post, and only receive 3 likes or 1 comment, I immediately pay to promote so I can get more reaction. Is it because it’s the right thing to do, no it’s because I’m selfish. As a marketer, we have to understand that people have choices and we need to respect those choices. Philippians 2:4 says it the best “Let each of you not only to his own interests, but also to the interests of others.”

 

Self-absorbed…

Seth

You don’t buy from you, others buy from you. They don’t care about your business and your troubles nearly as much as you do.

Chris

If there was someone that could talk about being self-absorbed, it’s me. I’m even self-absorbed about being self-absorbed. We need to focus on the customer. Sometimes we focus to much on ourselves, especially through social media and it turns our customer off. Romans 8:8 says “people who are self-centered aren’t able to please God.” What does that mean for your business?

 

Deceitful…

Seth

See selfish, above. If you don’t tell us the truth, it’s probably because you’re selfish. How urgent can your needs be that you would sacrifice your future to get something now?

Chris

We’ve already talked about “Opt-In Honesty” in a previous blog post. Truthfulness is essential. It’s not worth lying or cheating to get what you want. Work in truthfulness and honesty. I don’t even need to quote a bible verse because it’s commonsense. Just do it!

 

Inconsistent…

Seth

We’re not paying that much attention, but when we do, it helps if you are similar to the voice we heard from last time.

Chris

One voice. One message. It’s essential that you are consistent with your message. The bible speaks of consistency in the matter of being consistent in your walk with Jesus, but it also applies to your marketing. God doesn’t like us being on the fence about our relationship with him and in the same way people don’t like you being on the fence about your message. Develop your message, focus on your voice and make sure it’s clearly understood.

 

Angry…

Seth

…at us? Why are you angry at us? It’s not something we want to be part of, thanks.

Chris

Don’t get angry. I don’t have anything further to say about this from a marketing standpoint.

 

Jealous…

Seth

Is someone doing better than you? Of course they are. There’s always someone doing better than you. But if you let your jealousy change your products or your attitude or your story, we’re going to leave.

Chris

I agree. We have no need to be jealous. Use the jealousy of someone’s better marketing campaign, and do better, be better. When you are jealous, you don’t think straight. You might start lying, cheating and being dishonest to get ahead of the other guy. James 3:16 says “For where jealousy and selfish ambition exist, there will be disorder and every vile practice.”

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