I’ve been a marketer for over a decade now. As a strategist, I’ve seen the times change considerably. It’s harder to market an individual because each person is seen as many as 5,000 ads a day. As a marketer, how do we move through the mess and have a real conversation with our perspective customer?
Buyers today expect genuine conversation when discussing a product. That’s how social media started. It was a place where friends and family had conversations about their life, work and their hobbies. Apparently, marketers took advantage of this opportunity and started hitting buyers with ads. Now, social media is no longer trustworthy. I don’t know how many ads I’ve seen on my Facebook where it shows my friends liked it. It doesn’t work any longer. Now we’ve seen marketers use “click bate” to get people interested in their product. “Woman almost dies. How this pill saved her life.” Looks like a news article, but what we find is a dietary supplement sale. Was it a truthful article? Maybe. Was she lying on her deathbed when she ate the pill, and everything was sunny days again? Probably not.
It’s hard to be a Christian and a marketer. Many people probably don’t realize just how difficult it is. Sex sells. Click bate sells. Just twist the truth a little to get your buyer interested. These are things we constantly hear as marketers in our organizations. Do we just throw in the towel and conform to our peers so we can provide for our families? Let me remind you of a little verse in the Bible that says, “Do not conform to the pattern of this world, but be transformed by the renewing of your mind.” (Romans 12:2, NIV) So how can we be successful as a marketer in a cold and dark world?
Remember what I said about how buyers want genuine conversations about products? Luckily for us, our mentor was and is one of the best communicators in history. Jesus knew exactly how to communicate whether it was with one person or many. When we read through the Bible, essential components of great communication exist. Additionally, we can use what we learn from the text to become better communicators and through that we can develop effective marketing plans on speaking to our audience genuinely. You can take a verse like James 1:19 when he says “Know this, my beloved brothers: let every person be quick to hear, slow to speak, slow to anger;” What does this verse tell us about marketing? “…quick to hear, slow to speak…” This could mean we develop a campaign around listening to our customers and understanding their needs. Crazy concept, right? Listening to what our customers need.
I started this blog to talk about marketing from a Christian stance. At times, it might be all marketing but if I find in opportunity that aligns directly with our beliefs than I will share it. If you would like to contribute, let me know. I would love for more Christian marketers to speak up about how they can be an effective Christian marketer.